We created National Bridal Sale Event (NBSE), a registered not-for-profit corporation, to promote the third Saturday in July as National Bridal Sale Day. On that day many hundreds of locally-owned independent bridal salons offer wedding gowns and wedding party dresses to brides at substantial savings. Many bridal shops extend the sale day through the following week.
“Each participating bridal shop is unique because each shop selects its own merchandise, but the benefits to brides are universal.The brides get wedding gowns at great prices, the advantages of buying from a reputable salon, and the ability to touch, see, and feel what they are purchasing with no surprises. Brides can also take home their dream wedding dresses that day with no waiting or delays!”
–National Bridal Sale Event’s originator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, New Jersey